Enjoy My Site
HAYLEY HEASLIP
As a recent graduate of Nipissing University, I know how much hard work and careful thought it takes to succeed. My CV site is my way of documenting everything I’ve done, everything I’ve learned and how I see myself developing in the future. If you’d like to learn more about me, browse through the site. If you see something you like, or you want to discuss what I can do for you, feel free to contact me anytime.
PERSONAL STATEMENT
About Me
I am a driven marketing graduate focused on positively impacting the business world and improving my own skills in the field of marketing while holding an entry-level marketing position. I am a motivator with top-notch communication skills, experienced in social media and networking, leads group discussions, gathers appropriate information to find solutions to problems, and establishes strong bonds with fellow employees.
PROFESSIONAL HISTORY
COMMUNICATIONS LIAISON - INFORMATION AND COMMUNICATION TECHNOLOGY COUNCIL (ICTC)
May 2017- Present
While with ICTC I acted as an assistant to the Director of Strategic Outreach. I created feedback forms, social media content for the launch of a new website feature, and graphic design of visuals for a ICT education promotional campaign.
STUDENT MARKETING ASSISTANT/ TOUR GUIDE- NIPISSING UNIVERSITY
November 2013 - April 2017
My position was to conduct campus tours daily, assist with large volume mail outs and data entry and other projects, assist with social media initiatives in the Marketing Department, reception duties for Student Recruitment when required, provide support to the Student Recruitment Department with on campus events and any other assigned responsibilities to support the Student Recruitment Department.
FOOD AND BEVERAGE EXPERT- CIRQUE DU SOLEIL TOTEM
July – August 2013
My position was interchanging while on the job. I had the opportunity to be a cashier, bartender, and barker. As a cashier we were taking orders and ringing them through the POS. Bartenders made and mixed drinks at the bars. Barking involved walking around selling to the customers from what you had in a float.
CASHIER/ SALES CLERK-ZELLERS DEPARTMENT STORE
November 2011 – August 2012
My position was Cashier, and Sales Clerk when needed. I was responsible to handle payments in both cash and credit cards, processing sales at the cash register and maintaining high level of customer service throughout the transaction. I handled each transaction accurately and efficiently in accordance to company policies.
PROJECTS
PRESIDENT/CO-FOUNDER
June 2015 - April 2017
I am the Co-Founder and President of Nipissing University’s first sorority, Alpha Gamma Phi. I wrote the full constitution and bi-laws, as well as developed and implemented the brand and marketing plan for the organization. I successfully recruited 33 active members, and directed the executive council in planning and organizing many events throughout the academic year.
MARKETING CONSULTANT
January - April 2017
For this project I worked with a team and determined the marketing needs of our client- Amelia Rising Sexual Assault Centre of Nipissing. We performed an environmental analysis of the organization and the provided marketing recommendations along with a comprehensive implementation plan that if followed should improve marketing operations and programing. Once the analysis was completed and our findings were in order we presented our recommendation in a professional manner which was well received by the client.
SOCIAL MEDIA CONSULTANT
July 2016 - April 2017
I worked with the owner and founder of Red's Den for Men Barbershop and developed a new Facebook Page for the small business, as well as a training program to insure she had full understanding of each platform. I created graphics for both the preexisting Instagram page and the new Facebook Page to maximize impressions and lead a Facebook campaign that helped create an increase in foot traffic by 10% within five months of the launch of the Facebook Page.
EDUCATIONAL EXPERIENCE
EVENT MANAGEMENT,
ALGONQUIN COLLEGE
2017-2018
I am working to develop a strong foundation for planning events and looking to acquire skills and knowledge in sponsorship, event logistics, risk management, budgeting, programming, entertainment, and people management. I am currently working with a team to plan and execute a fundraising event.
B.BA,
NIPISSING UNIVERSITY
2012-2017
In the marketing stream, I developed the critical thinking skills needed to make good managerial decisions in a competitive marketplace. I have also developed fundamental marketing concepts, research methods, market analysis, and strategies related to consumer behaviour, brand management, and business-to-business marketing. I have also grasped concepts about marketing communication, promotions, merchandising, public relations, packaging, as well as, direct and digital marketing.
CANTERBURY HIGH SCHOOL
2009-2012
During my four years of high school I gained skills in vocal music, as well as earning a specialized high skills major in Business. I participated in weekly choir rehearsals, as well as many performances in various locations around Ottawa. I also participated in The Global Enterprise Challange in 2011 representing Canada developing an exhibit that would show case what technologies NASA had to offer.
AWARDS
I am humbled by the recognition I have received, and know that any awards I have received can be credited to a whole cast of people who helped me grow and learn. Take a look at my list of professional achievements below to get a better idea of the recognition my hard work has earned.
DAVE MARSHALL LEADERSHIP AWARD
March 2017
To be nominated in the campus category, a student must use their leadership to influence university affairs to create a sense of community on-campus. This student enhances the campus culture by encouraging others to become involved and attempts to improve the quality of life for all students.
ATTENDED EVENTS
Fantastic events I have gathered inspiration from for my own events.
“If this is something that you really want to do, if you believe in it … simply keep forging forward because success will come.”
Cassandra Sanford, KellyMitchell Group
